How Certification Bridges the Gap
From Mandate to Market: How Certification Bridges the Gap Between Social Legislation and Commercial Success
Marcelo Roisman
7/22/20192 min leer


From Mandate to Market: How Certification Bridges the Gap Between Social Legislation and Commercial Success
By Marcelo Roisman, Founder of Inclusive Living International
Across the globe, governments are rightly strengthening legislation to ensure universal rights and accessibility in public and private spaces. Yet, for many real estate developers and financial institutions, these social mandates are often viewed as a regulatory burden or an unavoidable cost.
This perception is the greatest barrier to truly inclusive development.
At Inclusive Living International (ILI), we argue that effective certification is the only mechanism that can convert a legal mandate into a measurable market advantage. The Inclusive Living Standard (ILS) provides the technical blueprint and the proprietary scoring system that transforms compliance from a mere obligation into a powerful investment in asset value.
1. The Problem with Minimum Compliance
Legislation, by nature, establishes a floor absolute minimum acceptable standard.
Ambiguity: Laws are often written with broad strokes and lack the technical specificity required for precise execution at the architectural blueprint level.
Cost Fear: Developers fear that going beyond the minimum will result in runaway costs, leading them to design to the letter of the law, but not the spirit.
No Market Reward: Meeting the legal minimum offers no competitive differentiation, meaning the effort is treated purely as an expense, not a value driver.
The ILS steps into this gap, providing the detailed, field-tested methodology that translates Regulation into Revenue.
2. ILS: The Technical Solution to the Legal Mandate
Our standard acts as a bridge, giving developers the confidence to meet social objectives while maximizing commercial returns. We achieve this by offering:
Measurable Criteria: The ILS provides clear, quantifiable criteria for Functional Longevity, Adaptability, and Cognitive Clarity that go far beyond basic local code. This removes the ambiguity that causes errors and costly rework.
Risk Reduction: By proactively integrating ILS criteria, developers not only comply with the law today but drastically reduce the risk of needing expensive modifications to comply with future, stricter regulations.
Institutional Endorsement: When a project carries an ILS seal, it signals to financial institutions and governmental bodies that the developer is demonstrating true leadership and has utilized a rigorous, audited technical methodology to exceed the local social mandate.
3. The Role of Certification in a Modern Econom
In a modern, ESG-focused economy, transparency is currency. Certification is necessary to unlock:
Preferential Financing: Banks are increasingly looking for ways to meet their own ESG goals. Rigorous certifications like the ILS can justify preferential interest rates or better financing terms for the developer, as the asset is viewed as more stable and socially responsible.
Public Trust: Collaboration between national institutions and certification bodies creates public trust. The ILS seeks to complement and strengthen the national accessibility agenda by offering a private sector tool that is internationally validated and field-proven.
Meeting social mandates does not have to be an expense. It is a massive opportunity to future-proof your asset and demonstrate market leadership.
The Inclusive Living Standard is the technical mechanism that allows developers to convert the spirit of their national legislation into a verified, bankable, and marketable asset.
Contact ILI to explore how to position your next project as a leader in social and commercial foresight.
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